GfK is a full-service market research institute, which regards itself as a supplier of knowledge. It is a company with a tradition, which places a high value on continuity, long-term client relationships and consistent achievement at the highest level. This is also the reason why GfK cultivates its roots, which lie in academic research. The focus on innovation and progress is a central component of GfK’s corporate culture, ensuring that the advanced technology and consistent quality of the methods, tools and practice areas used.
GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Services are divided into two sectors: Our first sector will be Consumer Choices. It’s a business that focuses on market sizing, currency and convergent media and sales channels. It delivers highly detailed, accurate and timely data. We call it Consumer Choices, because it focuses on precise data, related to choices and actions consumers have made.
Our second new sector will be Consumer Experiences. This business explores consumers’ attitudes, through highly creative, robust and flexible methodologies. We call it Consumer Experiences, because it focuses on people’s perceptions of the world and the way they experience it.
